NORDSTAAT BREWING

CREATIVE DIRECTION / Copywriting

LEARN:

We knew that Digital Out of Home worked. We knew that less was more. We knew that consumers were smart. We knew that they were largely using smart phones to gain more information. We knew certain areas were more likely to be interested in certain goods and services. We needed numbers. Numbers to solidify these truths. And, paired with a custom website, this campaign got them.

LABOR:

It needed to represent not just high-end beverages, but premium brands as a whole. It needed to challenge consumers. It’s the secret handshake for anyone willing to look further. And, it's evidence that people did and still do.

LOVE:

The numbers didn’t lie. People were intrigued. So intrigued in fact, that the accompanying website saw a 7.5 % secondary action rate. Prost! Zum Wohl!