Coca-cola company

art Direction / Copywriting

learn:

It’s school spirit tied directly to that classic All-American beverage. It’s staying on brand with your university of choice. It’s friendly comradery with your sworn rival.

labor:

It needed to appeal to not just avid Coke consumers, but those on the fence and even those far outside the stadium. It needed to ingratiate itself with the many fanbases all over the nation.

love:

In true Coke fashion, they engaged the masses through a nudge and a poke at the very heated sentiments that make these games so entertaining.